We believe you deserve to know exactly how your data is used, how our AI works, and how we keep you safe. No corporate jargon, no hand-waving.
Your Vibe is generated from two inputs: a personality quiz and screenshots from your social media feeds. Here's exactly what happens at each step.
Visual questions about your preferences. Your answers generate personality scores across multiple dimensions.
Screenshots from Instagram, Pinterest, or other feeds. These show us what you actually consume, not just what you say you like.
Our AI (Signal Analysis) reads your screenshots for visual taste and cultural signals. It combines this with your quiz scores to understand your personality.
A visual grid of personality tiles is generated — this is your Vibe. Other users see the grid, not your raw data or screenshots.
Screenshots are deleted immediately after processing. We don't store your raw images. Only the derived personality data stays.
No human sees your screenshots. Only AI processes them. The output is abstract personality data, not a report on your posts.
Your raw quiz answers are private. Other users see your Vibe grid and compatibility score — not individual responses.
You can rebuild anytime. Retake the quiz or upload new screenshots, and your Vibe updates fresh.
No black-box algorithm. Here's what goes into your matches.
Your quiz scores and Vibe dimensions are compared with other users. We look for genuine alignment across multiple personality axes.
We use the city you provide at signup. We don't continuously track GPS or use precise location data for matching.
Age range, gender preferences, and other filters you set. These are hard boundaries — we respect them completely.
× We don't sell priority placement or "boost" visibility for money
× We don't use engagement tricks to keep you swiping
× We don't penalise you for being inactive
× We don't share your data with advertisers
Plain-language breakdown of your data lifecycle on Minimal.
| Data Type | What It Is | Retention |
|---|---|---|
| Profile | Name, photos, bio, age, gender, city | While account is active |
| Quiz Answers | Your responses to personality questions | While account is active |
| Screenshots | Social media feed images you upload | Deleted immediately |
| Vibe Data | Personality scores, grid tiles, labels | While account is active |
| Messages | Conversations with other users | Deleted immediately with account |
| Technical Logs | IP, device type, crash reports | Up to 12 months |
Instant
Data deleted when you leave
Zero
Data sold to third parties
Instant
Screenshots deleted after processing
We use a combination of technology and human judgement to protect the community.
Uploaded photos and screenshots are automatically scanned for prohibited content — nudity, violence, hate symbols, and CSAM. Flagged content is reviewed before being shown to anyone.
Every user report is reviewed by a person. We don't automate ban decisions for edge cases. Context matters, and we look at it.
Every profile and message has a report button. Blocking is instant and permanent — the other person won't know and can't contact you again.
Harassment, CSAM, threats, scams, and exploitation result in immediate permanent removal and a report to law enforcement where required.
We have a zero-tolerance policy for child sexual abuse material. Any CSAM detected is immediately removed and reported to the Internet Watch Foundation (IWF), the National Centre for Missing & Exploited Children (NCMEC), and local law enforcement authorities. Users involved are permanently banned.
Minimal isn't backed by a venture-funded corporation. It's built and maintained by an independent developer. There's no growth team optimising for engagement metrics, no board demanding more ads, and no incentive to exploit your data.
The business model is simple: build a good product that people want to pay for. Your data is not the product.
We're happy to explain anything in more detail. Reach us anytime.
hello@getminimal.app